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“Information is the oil of the 21st century, and analytics is the combustion engine” - Peter Sondergaard, Senior Vice President at Gartner, Inc.

Without quality fuel, an engine won't run as efficiently, which is why we focus on cleansing and enriching our customers' data. Our solution will enhance and maximise the commercial value of your customer and transactional dealer management system data, before integrating further data layers from our selected technology partners.

The result, access to highly valuable and usable intelligence that creates improved understanding of business performance, visibility of revenue growth opportunities, access to comparable market benchmarks and incremental marketing touchpoints.

  • DMS customer and vehicle transaction
  • DMS marketing agreements
  • Vehicle servicing regimes
  • Customer and address cleansing
  • Integrated partner data lake
  • DVLA vehicle PARC
  • DVLA vehicle, plate transfer and ownership cleanse 
  • DVSA MOT expiry, mileage and advisories
  • Connected vehicle data
  • Mapping and company location intelligence

Insight driven analysis

Measuring performance and identifying growth potential is made simple utilising our intuitive visualisation suite.

Customer retention, operational performance, market penetration, conquest opportunity, are amongst the key performance indicators available to your business.

An essential tool kit for your business at a time when adapting to changing conditions quickly and accurately is critical.

Benefits

  • Consistent and reliable information
  • Relevant and comparable statistics
  • Clear call to action to drive change

Automated loyalty CRM system

Timely customer contact is critical to achieve aftersales marketing success. As vehicles age, customer retention becomes increasingly more challenging. Predictive Marketing is a business solution which provides automated, accurate, targeted marketing of your customers, freeing up more of your teams' time. With simple workflows and measurable results, you can be assured of driving your business with the best opportunity to retain and regain customers and their spend.

Benefits

  • Right customer at the right time for the right job
  • Accurate MOT expiry dates and advisory work
  • Increased customer retention and loyalty
  • Automated measurement of returns and spend
  • Retain and regain deferred customers

Recognising future downward trends is essential in the preparation of relevant and incremental promotions to ensure workshop utilisation is maintained. Tactical campaigns provide targeted high value prospects to increase throughputs at times when additional diary appointments are required. 

Trade parts

For customers, it is easier than ever to compare products, services and pricing online. Comparison websites have streamlined the process further, making it inevitable that some customers will defect to local independent garages. Our trade parts solutions provide opportunity to retain parts sales revenue when business cannot be converted through your own workshop. It also enables transparency of trade customer buying habits and trends to generate targeted campaigns. Performance is tracked to monitor financial returns conversion rates and lost sales reasons.

Additionally, we offer insight to conquest new business currently not existing in your business data. 

Benefits

  • If you can't repair the vehicle, sell the part
  • Insights to your trade parts opportunity
  • Focus parts department on the right opportunities

Consultancy

Enhanced data sets with capable analytics can provide key business information. Professional guidance from an expert consultant allows practical application that will benefit your business.

Our consultancy team have over 100 years of collective automotive experience and are focused on delivering tailored end-to-end process reviews to strengthen trading performance today, and prepare for tomorrow.

How we help customers?

  • Customer data and permissions audit 
  • Data quality assessment
  • Contact strategy best practice
  • Marketing results evaluation
  • Customer retention programmes
  • Business action plans
  • System and process training
  • Targeted lapsed customers campaigns