– BLOG POST: January 2026
Automotive Email Marketing Benchmarks and Statistics – H2 2025
Proactive digital communications sent immediately after the handover of a newly purchased vehicle have the highest response and engagement rates of all messages issued to customers and prospects, according to our new analysis.
We analysed around 4.5 million messages sent by over 500 franchised retail businesses in the UK during the second half of 2025. Those email messages that were sent post-handover to capture reviews and introduce the aftersales department saw a remarkable average 80% open rate and a 19% click-through rate.
The next most effective in H2 2025 were those emails issued to customers approaching the end of their finance term, which saw a 63% open rate, up 12% from the first half of 2025.
Sales-related messages sent in H2 2025 saw their engagement rates rise, up 3% on H1, with enquiry follow-up emails achieving an average open rate of 65% and click-through rate of 16%. Our Stock Alerts communications, which share details of vehicles similar to those that the customer enquired about, saw an average open rate of 52% and a click-through rate of 38%, further demonstrating the power of having ready access to accurate data and an automated contact plan.
Creating relevant and personalised touchpoints throughout the purchase and ownership cycle is an effective way to build long-term loyalty and drive aftersales revenues. Data cleansing and automation can take much of the burden of doing this at scale, with minimal strain on the sales and aftersales teams.
It is imperative, however, that retail teams record and keep up-to-date data. From our analysis, we found that 9% of customer records did not have an email address logged, and 7% did not have a mobile number included in the record. By improving these numbers, positive outcomes could be increased further.
Our AI-driven messages automate the process of notifying sales prospects and aftersales customers. VoiceBox can integrate with the retailer’s DMS to send hyper-targeted email communications at relevant points in the purchase and ownership cycles. Retailers implementing these automated communications can increase the scale and effectiveness of customer outreach while reducing administrative strain for the sales and aftersales departments.
Enhanced CRM email open rates and click-through rates for UK car, van, and motorcycle retailers
Contact us to find out how TekCor4 can help you improve efficiency and drive results!
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