– BLOG POST: October 2026
Automotive Email Marketing Benchmarks and Statistics – Q3 2026
With the final quarter of the year well underway, many retailers will already be deploying new marketing campaigns to maximise their sales pipelines in the run-up to the festive period, setting the foundations for a strong first quarter of 2027.
Email marketing is one of the most effective tools available to retailers, and analysis of open rates and click-through rates across the sector can provide helpful insight to guide future campaign activity.
Previous experience shows us that Q4 typically brings a significant spike in revenue for retailers, highlighting the importance of targeting the right customers during the pre-Christmas period.
The numbers in review
In Q3 2026, over 4.6 million AI-powered emails were sent to sales and aftersales customers on behalf of 600 retailer clients.
VoiceBox CXP delivers high-quality, personalised emails at scale, with each message tailored to the customer. These automated communications pull key information from the DMS to ensure the content is personalised and relevant to engender high levels of engagement.
Utilising every interaction to maximise leads generated in plate-change month
While plate-change month always creates a spike in customer interactions, retailers need to lean on marketing automation to qualify, channel and convert.
Even then, not every lead will convert quickly; some will need to be nurtured or re-engaged at a later date once a customer’s interest has solidified. Across the third quarter, TekCor4 re-engaged 1,665 ‘lost’ leads, with 65% proceeding to convert and purchase a vehicle. With an average profit per unit of £1,250, our automated re-engagement messages yielded more than £1.3 million in additional profit for retailer clients.
VoiceBox Predictions unlocks previously inaccessible insight
Aftersales departments can maximise the effectiveness of their communications by including information specific to an individual’s aftersales journey. VoiceBox Predictions, part of our VoiceBox Aftersales solution, cleanses existing DMS data against the DVSA and DVLA, then enriches it with insights based on vehicle history, mileage, OEM data and external triggers to identify customers due for additional work. This allows the retailer to present the customer with a holistic view of their service needs before the appointment, improving trust, loyalty, and ultimately workshop revenue.
The need for these hyper-personalised contact plans is reinforced through the findings of a recent survey we commissioned, which invited 1,000 UK car owners to say whether they agree or disagree with the statement: ‘I would be more likely to book my car in for a service or MOT with a dealer that monitors the date on which it is due and makes the effort to contact me about it in advance.’ Nearly a quarter (23%) of respondents replied with ‘strongly agree’, while 40% ‘agree’.
Enhanced CRM email open rates and click-through rates for UK car, van, and motorcycle retailers
Contact us to find out how TekCor4 can help you improve efficiency and drive results!
PREFER TO TALK NOW?
Call us on 01727 733 800, or email
voicebox@tekcor4.com
