Chorley Group

Central to the strategy is the introduction of our VoiceBox software, a marketing automation platform for the Automotive Industry. With VoiceBox, Chorley can now trigger hyper-targeted, bespoke communications for Motability, Fleet and EV customers by segmenting their data by enquiry type or powertrain.

EV-specific communications are becoming increasingly important, given Chorley’s investment in brands such as GWM and MG. By ingesting data from the retailer’s lead management system, Dealerweb, VoiceBox automatically sends personalised email and SMS communications throughout the customer lifecycle, from the initial enquiry to post-delivery surveys and, ultimately, renewal reminders.

By segmenting the vehicles of interest data by powertrain, these messages can include suitable and relevant EV-specific imagery, terminology, and information where relevant to help build consumer confidence and understanding of EV ownership vs traditional ICE vehicles.

The Group has also adopted our Stock Alerts solution as part of its new strategy. Stock Alerts is designed to re-engage unconverted and ‘lost’ prospects, sending real-time alerts when a vehicle matching their requirements comes into stock. By segmenting both the enquiry data and the available stock feed by powertrain, Chorley is able to contact those specifically interested in EVs, ensuring the customer only receives vehicle updates that are relevant to them.

A family business founded in 1989, the Group has grown to become an award-winning multi-franchise operation dedicated to providing a personalised service to its customers. It operates 22 sites across the North West and represents multiple volume brands, including Nissan, Hyundai, Kia, Citroën, Vauxhall, Isuzu, GWM, Peugeot and MG.

VoiceBox’s flexibility and design will allow Chorley Group to stay front of mind with a higher number of potential customers. We help create a streamlined customer communication process for sales teams to easily track responses at all stages of the customer journey and produce detailed reports on response and conversion rates.