– CASE STUDY: August 2025

Swansway Motor
Group

A family-run business since 2003, Swansway is a franchised retailer for a number of marques across the North West, Midlands and North Wales.

172% jump in service bookings from VoiceBox strategy

Swansway Motor Group

“A year on from implementing VoiceBox, the results speak for themselves.” 

Swansway Motor Group has seen a 172% increase in digital service bookings after deploying automated digital marketing technology across its 30 locations a year ago. Implementing our AI-powered VoiceBox solution has helped to re-engage a significant number of ‘lost’ leads, 80% of which were converted to a sale over the same one-year period.

With VoiceBox in place, Swansway have been better equipped to create and send hyper-targeted, AI-powered emails to follow up on ‘lost’ leads, notify prospects about cars that match their initial enquiry, or alert existing customers to an upcoming service or MOT date.

Our enquiry management solution, LeadBox, has also provided Swansway’s contact centre with tailored call ‘pots’ for its outbound campaigns, created using specific criteria such as customer location and maintenance due date. All activity is logged in LeadBox, giving anyone in the team access to a single view of the customer’s interactions across both sales and aftersales, including details of relevant outcomes via customisable fields that align with Swansway’s business objectives. This additional layer of insight upgrades the call experience for both the customer and the Swansway operative by empowering more relevant and meaningful conversations.

Thanks to our Keyloop and enquiryMAX integrations, customer and vehicle updates can also be automatically fed back into Swansway’s DMS and LMS, ensuring a continuous cycle of data accuracy without the need for laborious administration or double-keying.

“Not only do the products stand-up on their own, but VoiceBox integrates with our existing DMS, LMS and website provider. The system alerts our sales team to changes in customer enquiry status, as well as automatically updating the customer record in enquiryMAX. These integrations enable us to layer our data for a comprehensive view of the customer to enhance their journey.

The Marketing Delivery team just get it; they are all ex-automotive and operate as an extension of our team. Every aspect of the partnership is efficient, with frequent review meetings to refine our strategy and brainstorm new ideas.”

John Smyth, Director, Swansway Motor Group

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