Compare how your emails are performing with our automotive industry average open, click and bounce rates for over 500 UK dealers.
We’re always keen to share our marketing best practices alongside hints and tips for delivering a great customer journey, and as our focus is solely on the automotive industry, we can quickly adapt to offer the best solutions to challenges across the sector.
But what about individual email performance?
Our client services team regularly review email performance with our retailer clients, such as open rates, click-through rates and the number of bounces or unsubscribes – all of which are indicators of data quality. Not only this, but we also hold data quality metrics such as data capture and consent rates paired with customer retention rates.
When our commercial director recently went to research email performance benchmarks for the automotive sector, she was surprised to find that there isn’t a category dedicated to the industry we know and love. So, as Marketing Delivery currently manage CRM solutions for over 500 UK automotive retailers , it made sense that our results are, in fact, the benchmarks that you may be looking for.
These headlines can give any car dealer or workshop an idea of their own email performance, with or without the support of a CRM specialist like us. But, if you’re looking to supercharge your processes and craft the best customer communication plan, then here are some of our headline performances that help automotive retailers and workshops keep in touch with their customers in the right place, at the right time.
With access to these insights, marketers in the automotive sector can gather a deeper understanding of their own CRM and email campaign performance, adding context to individual performance.
Understanding these benchmarks will enable UK automotive retailers to tailor their CRM strategies for optimal engagement and set realistic objectives and goals – addressing subject lines for improved open rates or revising the CTAs to encourage stronger click-through rates.
VoiceBox is the UK’s only marketing automation platform designed exclusively for the automotive sector to support the full customer lifecycle from research to renewal.
Backed with 300+ years of automotive expertise , Marketing Delivery have been helping UK automotive retailers supercharge their CRM strategies for over 16 years.
Contact us to arrange your free, no obligation demo.
The accuracy of email open rates may be impacted by Apple’s privacy changes and their Mail Privacy Protection (MPP) feature, and this should be considered as you interpret open rate data. The data provided on this page is an average of all emails sent between 01/01/2023 – 31/12/2023 and may vary from email marketing benchmarks data provided within the VoiceBox application.
VoiceBox makes it easy for retailers to keep in touch with their customers by integrating with some of the automotive sector’s most respected technology providers.
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