Compare how your emails are performing with our automotive industry average open, click and bounce rates for over 500 UK dealers.

Emails sent to aftersales customers about current offers on new and used cars have the highest average engagement rate.

New analysis shows post-handover emails achieve the highest response rates in H2 2025.

To kick-off our 2025 email benchmarking series, we have reflected on the strong results our clients have achieved during Q1.

Q1 2026 analysis shows how we helped retailers boost engagement, automate communications, and achieve a 25% enquiry-to-sale conversion rate with VoiceBox.

In Q2 2024, VoiceBox distributed 1,035,197 AI-powered emails, communicating key information to both sales and aftersales customers.

Preferences change over time, so it is essential to regularly review the suitability of communication strategies by reflecting on Q2 marketing performance.

So, just how productive are automated communications at different points in the automotive ownership cycle?

Automotive Email Marketing Benchmarks and Statistics – Q3 2025 Published: November 2025 Using Q3 benchmarks to plan a successful Q4 and beyond With the third quarter of 2025 now complete, motor retailers can reflect on the successes of their recent marketing efforts, review business

To formulate new performance targets for the coming 12 months, it is important for retailers to reflect on the effectiveness of their marketing efforts.