Should more retailers adopt EV-specific marketing strategies or stick with familiar methods regardless of powertrain?

By creating a bespoke suite of messages tailored specifically to the EV customer journey, retailers can position themselves as EV experts.

Our most significant takeaway from this session was when Stephanie presented the top five EV barriers among non-considerers.

Our survey results point to a need for retailers to create EV-specific contact plans that provide consumers with additional information.

Being one of many sources of information is not enough; proactive processes and tools must also be in place to facilitate engagement.

We’ve all known for a while now that hybrid and electric cars are the future, but it’s starting to feel real now.